Without doubt the real top priority of many CIOs, cybersecurity has taken a prominent place in IT investment and strategy, even if it is almost exclusively a cost center that keeps the business running smoothly. and customer safety.
Adaptive Cybersecurity uses a combination of artificial intelligence and other methods to dynamically change tactics and detect, then eliminate threats as quickly as possible. It is at the forefront of security methods. Adaptive cyber security will increase by 15% annually and become a $ 7 billion industry by 2021 .
Smart advisors and conversational agents (chatbots)
Although they are generally not grouped in the same category, smart advisers and chatbots are nonetheless digital facilitators who employ a simple mode of engagement to get IT systems to perform the tasks that are needed, from support to customers up to the financial analysis.
Small scale collaboration has become very popular in recent years, in addition to the great evolution towards enterprise-wide collaboration that took place about five years ago. The development of more agile and team-oriented tools like Slack has been widely documented, as have the dozens of competitors who have been in the breach.
At the same time, many applications have built-in chat tools, while mainstream services like WhatsApp are widely used for business. Businesses have been forced to develop multi-layered collaborative strategies to cope . Nevertheless, it is clear that the resurgence of team collaboration is not about to disappear.
One of the less well-guarded secrets of the marketing technology industry is that they virtually do not go together without manual integration, despite a rapidly expanding multichannel universe where it is by far the biggest problem currently reported by brands . Yet, as I have recently studied in the difficulties of companies to obtain a unique view of the customer , the explosion of marketing solutions only aggravates the problem. However, there is no actual category of marketing integration tools, although a number of solutions apply at least to part of the problem.
There is a lot to be said about the gap between the availability of marketing technologies and the actual needs of customers today. However, we can use marketing automation as an alternative industry that offers some integration of marketing technologies: it will grow by 11% a year and will be an $ 8 billion industry by 2025.
Among the newcomers in this year’s list are the digital twins. These are software replicas of enterprise resources, processes, and systems (especially those based on the Internet of Things) that can be used for different purposes, such as modeling, forecasting, and enterprise transformation. They are presented by market leaders such as GE as essential for a successful digital transition.
Businesses can increase predictability, reduce risk, and test innovation much faster by using their digital twins. As this is a very new business concept, there are no publicly available market forecasts for digital twins yet, but Gartner has included them prominently in its top ten strategic technology trends for 2017 .
Multi-channel digital experience
As I mentioned in the section on marketing integration, creating a cohesive experience across multiple digital channels (mobility, social networks, devices, applications, etc.) remains a major challenge for businesses and businesses. which goes well beyond marketing. Often referred to as an “omni-channel” problem, the difficulty is that new digital channels are emerging and growing in importance much faster than the reaction time of digital experience teams.
The capabilities of the digital experience help outsource the solution to this channel fragmentation problem. We also talk about customer experience management (CEM), even if I do not use this term, because I find the name “customers” unsuitable, since the digital experience must be managed in the same way for the customers. customers, prospects, suppliers, partners and staff. The digital experience industry will grow by 21% per year and will represent $ 13 billion by 2021.
Microservices are a more sophisticated and finer way of structuring modern computing. They have become the primary way to open data and systems for use and reuse by other parts of the enterprise and to provide open APIs to third-party vendors and developers.
Playing a vital role in the history of strategic digital ecosystems , microservices are expected to grow by 16% per year and become a $ 10 billion industry within a few years.